bartb's posterous

Timely reading.

Your problem isn't just mobile. Apple and Web 2.0 startups are kicking Windows' butt in front of developers. They're ashamed of Windows. You can solve both problems by launching an applications store for mobile devices, Windows and the Web. Apple's App Store is the model, but it's tied to iTunes and iPhone. You can do better—imitate and exend—and in process offer the choice you so often tout as the Microsoft differentiator.

http://www.microsoft-watch.com/content/corporate/2009_definitive_unsolicited_...